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Why Study Sociology?
Sociology is the study of the basic substance of society. Its interests
range from large-scale issues of social structure and organisation down to
the conventions and patterns of face-to-face social interaction. It
provides a unique ability to understand how social factors culture,
tradition, power relationships and so forth -- penetrate and give a shape
to almost every aspect of human life. It also develops intensely precise
analytical skills, both in terms of critical and conceptual analysis and
skills of rigorous research.
As a discipline, sociology generates many of the most fundamental
insights, ideas and principles applied in more specialist subjects into a
larger, more comprehensive view of society as a whole, and social
relationships in particular. As a result, sociology represents a uniquely
powerful set of intellectual tools, but also a very challenging, complex
and often subtle field of study.
Bachelor of Science in (Economics) Sociology
This degree offers an intellectually rigorous preparation for many careers
including social service, journalism, advertising, media, marketing,
management and public administration. The degree provides students with an
opportunity to develop their logical reasoning and critical skills.
CAREER PROSPECTS
This degree is suitable for those interested in a career in mass
communications, media, journalism, development and social work. It is
appropriate for people who are interested in marketing and personnel
management. The primary focus of the degree is society as a whole but its
exploration of social issues more broadly defined allows career change
across the fields mentioned above. Graduates in this degree might also
pursue careers in research, including market research and consultancy.
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