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Interactive Advertising campaign initiated by SMS/MMS
Short Messaging Service (SMS) is considered the "fifth channel" for
media advertising. The ubiquitous and instant characteristics of this
mobile media channel have firmly established it as the preferred method
to reach the end users.
SMS-us-to-do-something advertising is apparently starting to catch on.
Realizing the significance of this mode of marketing, marketers are
increasing opting for mobile marketing techniques to connect with their
target audience directly. With around millions of subscribers, the
concept of mobile marketing is rapidly gaining momentum.
For example, local jewelry company Sookay is using M2U MMS system to
deploy marketing campaign. Customers would receive an MMS coupon by
sending certain SMS keywords. They will get a discount at the shop by
showing the MMS to the shop assistant.
Launch New Product/Service through SMS Campaign
Text messaging campaign can definitely increase awareness of your
product or service in a fun and interactive manner, breaking through the
marketing clutter. For example, Coca-Cola has launched an aggressive
SMS-based campaign to promote its new Coke Vanilla along with its mass
media advertising.
M2U also helps you implement an SMS opt-in marketing campaign for new
product/service or promotion. Customers can register in
clubs/events/AD/web to opt-in for the SMS campaign. For example, you can
SMS the customers a twisted word and they are expected to untwist it and
SMS back the right answer. The winners are entitled to various
merchandise items, which incorporated a "text and win" game where
customers receiving an immediate response informing them if they have
won a prize or not.
Many companies are sending SMS/MMS messages to end customers today,
urging them to purchase product or service from one of hundreds of
high-tech vending machines around the country. Dispensing machines now
allows you to buy a soft drink with an SMS. Those who bought a can from
one of the Coke's machines that day or the next get a free download of a
company ad jingle for their mobile phone ring tone. Your sales would
normally jump 50% among those who receive the message. MOZAT M2U can
help you achieve that.
Reach New Customers through SMS/MMS Campaign
Service providers are encouraged to use text messaging to push both
sales and after sales services. SMS offers manufacturers and dealers a
new way of interacting with their customers.
For example, Mercedes launched a successful SMS campaign, sending text
messages to 11,000 opt-in male individuals, suggesting them to call a
service centre to make an appointment for a test drive of a new model C
Class. 8.5% of them showed positive response.
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